Marketing Professional Experience
CNBC• Englewood Cliffs, NJ | Marketing Specialist | 2023 to Present
▪ Onboarded a new on-site marketing tool for the DTC marketing team, including building the logic and architectural framework and establishing KPIs to track its effectiveness. This initiative resulted in over $300,000 in incremental revenue during the flash sale promotion period Q2.
▪ Led on-site marketing to drive lead generation and acquisition with over 50,000 new leads within 3 months.
▪ Collaborated cross-functionally with Product, Creative Design, Data Analytics, Editorial and vendors to ensure alignment and maximize the effectiveness of on-site and acquisition marketing efforts.
▪ Communicated insights and results to the DTC Senior Director and marketing team members to drive informed decision-making and strategy development.
▪ Analyzed relevant metrics such as traffic patterns and user behavior to inform ongoing optimization and refinement of on-site marketing strategies.
PNC Financial Services• Philadelphia, PA | Senior Marketing Specialist | 2021 to 2023
▪ Led the deployment of social media campaigns working cross-functionally with creative designers, content strategy and media agency partners to integrate social content. Secured legal approval and maintained compliance records.
▪ Partnered with Data Analytics and SEO team to synthesize in-depth data, provided recommendations on future strategies and determined actionable next steps to enhance performance.
▪ Managed content development and distribution resulted in a 15% increase in organic search traffic over 1 month.
Temple University • Philadelphia, PA | Marketing Specialist, College of Engineering | 2021
▪ Developed strategy and executed paid digital campaigns utilizing Google Display, Search Engine Marketing, Facebook/Instagram, LinkedIn, streaming music service and transit ads (out of home)
▪ Led the Fall 2021 ad hoc campaign launch which increased the undergraduate and the first-time generation college student admissions by 2% within two months.
▪ Assisted the central strategic communications team with creating an always-on experience to drive consistent personalized and interactive messaging across all channels during specific touchpoints in Salesforce Marketing Cloud Journey Builder.
FedEx World Headquarters • Memphis, TN | Digital Marketing Specialist, My FedEx Rewards Loyalty Program | 2019 to 2020
▪ As email program SME, delivered $8.5M in incremental revenue annually, with 700K Loyalty Program members.
▪ Managed email communications and development plans to ensure alignment with FedEx stakeholders, Epsilon, Salesforce, and creative agencies.
▪ Launched and led passive campaigns increasing enrollment by 5% in three months through acquisition marketing.
Associate Marketing Specialist, Marketing Technology Solutions | 2018 to 2019
▪ Provided leadership in the execution of a Recommendation for Proposal (RFP) in the selection of Customer Engagement Marketing organization email service provider for FedEx FY19 and beyond.
▪ Saved FedEx $1K+ and presented a compliance plan after performing an internal audit of Salesforce Marketing Cloud.
▪ Developed a Luxury E-commerce Strategy to support sustainable growth in the global e-commerce marketplace.
▪ Performed in-person research to address challenges and concerns to optimize shipping luxury goods.
Global Marketing Intern, Marketing Technology Solutions | 2017
TENNESSEE STATE UNIVERSITY, NASHVILLE, TN
Bachelor of Science, Mass Communications & Integrated Marketing, Cum Laude